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Understanding the Importance of Selling – Workshop 1

March 28, 2019 @ 9:00 am - 10:30 am


Fire Station 101 are excited to have member Mark McNamee deliver two workshops on improving sales effectiveness in your business. The interactive workshops are suitable for anyone who engages with customers directly or leads others who do. The workshops provide an understanding of what to focus on when establishing your sales operations and how to maximise the revenue and gross profit potential of your business.

Online sales and distribution services is continuing to impact businesses globally. Currently shopfront, bricks and mortar sales operations continue to account for 95% of customer purchases with forecasts of total online sales growing to 15% in the next 5 years. How you and your staff manage these sales will continue to impact your revenue performance for years to come.

The impact of poor customer engagement goes far beyond missing out on a sale.
When a sales person fails to understand customer needs and meet their expectations they are directly affecting business performance. Building team capacity through establishing the right culture is a proven strategy for gaining commitment and developing accountability.

Workshop 1 – Creating the Right Culture
Our presenter Mark McNamee is a big believer that sales culture is the number one influencer on maximising business outcomes. This interactive workshop will discuss how to create a great culture and discuss topics including:

  • Understanding the difference between purpose v process
  • Employing for cultural fit and getting good staff to stick
  • Using accountability to set the cultural standard
  • Measuring performance



Fire Station 101
101 Limestone Street
Ipswich, Queensland 4305 Australia
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