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Content 101 – Immersive Workshop
May 14 @ 10:30 am - 12:30 pmMembers Only
What is content and how to use it in my marketing?
Discover the benefits of content in growing your brand and expanding your marketing reach. This interactive workshop presented by leading branding studio, Brother & Co, will cover the purpose of content and how to use it strategically to reach your marketing goals. Attendees will participate in a group exercise in which they will learn how to develop a content plan and walk away with a valuable tool to further their business.
What will be covered:
+ What is content
+ Content purpose
+ Content analysis and best practice
+ Creating content plan
+ Execution and measurement
+ Content checklist/cheat sheet
+ Attendee Content Plan
Presented By: Jenna Fitch
Jenna Fitch is the Digital Director of Brother & Co. Jenna has 9+ years working across Europe on brands such as Barclays (digital Acquisition), Arcadia (SEM/SEO), and Nestle (Global social media and website strategy).